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Marketability Testing 101

By | Game Marketing, Guest Post

For mobile game developers, marketability is the most important test of a new game concept. The goal is to determine whether or not the market is interested in your product before you invest in full development and global launch. With the app stores highly saturated, among a sea of competition, it is crucial for developers to not only make a good game but to make a marketable game. It is this – marketability …

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