In the world of hypercasual getting the adverts right is a huge key to success, and it’s why we have a dedicated creative team to make our ads here at Kwalee. We want to share some of our knowledge with you to help you get your ad creative right and get more people playing your games! So what makes a brilliant advert? First off, let’s get technical. In most cases, your ads are going to be watched by someone …
Markus ‘Notch’ Persson launched the biggest game in history using a game dev blog. You’ve probably heard of it before; it’s called Minecraft. Over 122 million copies have been sold, and it’s considered to be one of the best-selling …
Today, we’re going to share the same game dev secrets that we used to make hit games like Phases, The Line Zen, SKY, The Pit and more. Then we’ll walk you through the whole process and break down each secret strategy …
Getting press coverage is one of the most effective game marketing methods for launching your app or game. However, it can also be a challenge for indie developers. In this article, we’ll show you how to easily get press and the best strategies to use to help you …
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