Each episode of Boxnation Podcast brings you the latest trends, news, and inspiration from top guests and developers in the gaming industry. In an interview format, Boxnation hopes to entertain you while getting informed on what’s happening in the fascinating and ever-evolving world of games!
“We always suggest testing different placements. Don’t just stick with your initial idea. Look to see what other games in your genre are doing. Build ideas and be creative.” – Justin Norman, ironSource Director of Product Strategy
Boxnation Podcast Episode 4: Ad Monetization Best Practices With ironSource
In this fourth episode, Justin Norman, ironSource Director of Product Strategy, shares his top tips for ad monetization success using ironSource. He discusses the different types of ad units that you can use. Also, the best practices for ad placements and why reward videos work so well. In this talk, you’ll learn how creators just like you can improve their app retention to boost earnings too.
“Start with a rewarded video because it’s 100% user-initiated. Think about it not only as an ad unit but also as a retention tool in the game as well. It’s that natural exchange for 15-30 seconds of their time to get something that they likely want in the game.” – Justin Norman, ironSource Director of Product Strategy
To learn all of ironSource’s ad monetization best practices, check out the podcast episode. Also, make sure to subscribe to our Boxnation Podcast on your favorite platforms like iTunes, Spotify, Google Podcasts, Stitcher, and others! More episodes are coming soon!