Hi, before you promote your app, there are some elements you can optimize to attract more audience to download your app. Icon A well-designed app icon often leaves a deep impression on users. Be sure to make it appealing and attractive. Title Create attractive and readable title to entice users, add keywords in your title. Keywords Basic requirements for optimal keywords are – relate to the app; bring high traffic; reduce competition. Description You should incorporate relevant keywords into the description and make it compelling and readable. Screenshots Your screenshots should be clear and attractive, convey the core concept of your app. And be sure to put the most important information in the first 3 screenshots; High rating and postive reviews Data shows that 94% users would like to download those 4-5 rating apps and 75% users will take the app reviews as one of the most important reference factors to judge the app. So you can guide or incentivize your users to leave feedback, or you can get app reviews and high ratings from third parties. Methods of app promotion Post on forums Just like the forum and the post, you could insert your app download link in the post, and give a brief description of your app. Social Media Free Create accounts and start adding/following people within your target audience and industry. Don't spam people by being overly promotional. Instead, try to connect with your audience in a meaningful way by posting about the things they care about and joining in on the conversation. You can also join in relevant group to promote your app. Paid According to a 2016 report by Kenshoo, mobile app ad click-through rates (CTRs) went up 32%. Putting a bit of money behind your app promotion will boost your discoverability and get more people flocking to your app. Collaborate with others Do you have any connections in the tech world or within your respected industry that you can reach out to? Are there any location or industry-specific influencers you can connect with? Having them promote your app via their social channels and blog is a surefire way to attract users to your app. Start a blog Blogging costs no money and allows you to create rich content that can significantly boost your app’s online presence. The returns can be much more than increasing the number of app downloads. Email Marketing Email marketing doesn’t mean investing in expensive email marketing services. All you have to do is create lists of potential clients and reach out to them with your app. Commenting Look for articles online which are related to your app. Comment on these articles and blog posts to interact with the authors and other people with similar interests. Look for sites with large volume of traffic. Create & Promote Demo Videos You can create demo videos of your app’s functions and main features and promote them everywhere. A video can showcase much more than textual information. The videos can be posted on your app website, app store page, the app blog, and your social networks. The more people it reaches, the more the number of downloads you can generate. Hope these methods are usefu to you.
One way is to promote your apps using social media. Another one is paid app promotion. I am using AppRank PRO which gives 100% genuine real user installs for your apps. It can be used for keyword power up for reaching your apps into top charts in store.
