I was curious about the games that Kwalee endorses or released on the Google play store. If you look at the reviews about the majority of the games, it is fairly damaging the frequency and the content of the negative reviews. Downloaders complain of inconsistent gameplay (speed and level errors and forced game upgrades), violation of European Union laws (data collection and adware content), and the excess number of advertisements (ads when a game start, ads when you die, ads that last longer than playing a level, ads that play even after opting NO on ads, ads that don't give bonuses even after watching ads, etc.) This leaves the impression that Kwalee is an advertisement only game company and that the 4 star ratings are inflated/inaccurate. That the gameplay is not as important as releasing a game and collecting revenue since there is not of evidence of product improvement. Are there any plans to change this perception? Are the games going to be deleted and new ones released fixing the problems? Are future games endorsed by Kwalee going have these same inherent problems? To me, it appears that there are a good number of downloads, but not repeat players which prevents future downloaders via word-of-mouth and social media. In essence, good entry-level into the market but not a good following and expansion into big numbers.