Benefits of using HeyZap Mediation

Discussion in 'Advertising' started by JoeWilson, May 25, 2016.

  1. JoeWilson

    JoeWilson Avid Boxer

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    Hi guys,
    I'm curious to get some feedback from some of you who are using Heyzap Mediation. What the benefits of using it versus just adding in the networks you want to use manually?

    From what I can tell Heyzap provides some reporting that shows you the performance of your ads?
    They also optimize for region/locality ? (Effectiveness?)
    You can use ads not natively supported by Buildbox? (e.g. Unity ads?)
    Are you seeing better fill rates and eCPM's from this method?

    Just curious overall if I'm understanding what they do and how it can benefit you.

    Thanks!
     
  2. Christoph

    Christoph Miniboss Boxer

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    This is pretty it. The biggest impact is the mediation though. They mediate between the ad networks to see who has the highest CPI's and CPM's for the location your game is played at every possible moment. This assures you the highest possible revenue. Unity ads for iOS is pretty cool too.
     
    Ishamahes and JoeWilson like this.

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