Hi, I used to get earnings from 15 to 30$ daily, with clicks from 100 to 150, since 2 days ago the clicks are only 75 and earnings dropped more than 55% with only 8 dollars, what is the problem? I have active users about 3500 and they earn me really good money, but it suddenly dropped, my friend is saying since the majority of your users are from USA, maybe it has something to do with NBA playoffs, because it's their first sport there, but I see this really stupid lol Please any advice what do you think? :/
How are you measuring your active users? It could be anything really, but most likely people are moving away from your game, so you’re not seeing as many impressions which is not returning as many clicks.
Similar thing happened to me a couple of weeks ago. Suddenly my daily downloads dropped for no reason and that effected the admob earnings. I think at the beginning of March, Google Play made a change in its algorithm. I've found this article saying mostly the same thing:https://medium.com/@jordan_mohi/possible-google-play-algorithm-change-february-2018-94dbdc84f23d
Have the same think in both app store and google play. i think it have lot to do with Fortnite, PUBG etc since it got more serach volume then facebok, instagram etc
