Apple To Rename 'arcade' Games Category To 'casual'

Discussion in 'Game Marketing' started by spicedbeangames, May 6, 2019.

  1. spicedbeangames

    spicedbeangames Miniboss Boxer

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    And the reason why - not to 'confuse' people with their new Arcade Subscription service.
    Change happens from May 15th.

    Dear Developer,

    Thank you for being an app developer and part of the Apple ecosystem.

    We would like to tell you about a subcategory name change that we will be making on the App Store. Starting May 15, the Games subcategory "Arcade" will be renamed "Casual" on the App Store and in App Store Connect. The content of games in this subcategory will stay the same, and the new name will also help customers distinguish it from the Apple Arcade subscription service launching on the App Store this fall. This is simply a subcategory name change, something we have done from time to time; games in this subcategory will remain as discoverable and searchable as before.
     

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