Why The Ecpm Is So High?

Discussion in 'Buildbox General Discussion' started by Appossible, Feb 7, 2018.

  1. Appossible

    Appossible Avid Boxer

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    Hi guys,

    One of my game got a $205.50 eCPM in a single day and earned $8 for only 28 impressions, see the images attached, Honestly I've never seen this before, is it normal? did it happen to you?

    20180208074351.png 20180208074415.png
     
  2. zoobi

    zoobi Boxer

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    it pretty easy to explain you dont have enough impressions, i guess you got lucky on the conversion rate between clicks or installs whatever the ads should be
    But more impression you will have you will see this conversion rate will become normal unfortunatly
     
  3. everchangeapps

    everchangeapps Boxer

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    Basically what zoobi said. I have games that are pretty dead, and i just happen tohave one person download install it and click an ad, then they installed that game. That advertiser just so happened to be paying $15 per install (when war of ages was launching to battle clash of clans a few years back) 1 impression, 1 install, $15. My ecpm was 15k basically. The calculation for it is Total Earnings/Impressions x 1000
    (Total earnings divided by the number of impressions, multiplied by 1000)

    Just hope that advertiser keeps running those campaigns and you have people installing their game LOL!
     
  4. TreySmith

    TreySmith Administrator Staff Member

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    Ha, wish I had that problem :p
     
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  5. TreySmith

    TreySmith Administrator Staff Member

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    "Will someone please get in here and turn down these eCPM's... they're killing me!"
     
  6. Appossible

    Appossible Avid Boxer

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    lol, ok, now I have an idea what's happening there, thanks for explanation´╝î I was wondering if it's controllable and reproducible,
    if yes, it's really killing me:eek:
     
  7. AppNasty

    AppNasty Miniboss Boxer

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    Take advantage of it. Make some updates....submit it on toucharcade forums etc. spread it. MAKE THAT MONEY before someone at their office flips the switch. lol
     
  8. Appossible

    Appossible Avid Boxer

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    yeah! that's what I'm talking about, thanks man
     
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