We are developing casual games to be published on App Store. Currently we are working on budget planning and we are not clear what would be the best way of making money out of such games. We guesstimate we can earn 30$ per 1000 install on ads and for casual games I would say IAP earning is too low which can be ignored. If this assumption is true we need massive number of downloads to make the app profitable. What would be your strategy on making money out of a casual game on App Store? Is getting featured on App Store the only way of doing that?
