In-game Ads Beginning To Catch Iap As Viable Revenue Stream

Discussion in 'Game Marketing' started by spicedbeangames, Dec 17, 2018.

  1. spicedbeangames

    spicedbeangames Miniboss Boxer

    Joined:
    Mar 31, 2016
    Messages:
    1,389
    Likes Received:
    596
    The viability of ads as a revenue source for mobile, free-to-play games may be growing closer to standing toe-to-toe with that of in-app purchases. Both casual and core games saw a shift this year in the percentage of their revenue that came from ads, and 16 percent of casual games are relying on ad revenue almost entirely.

    DeltaDNA has published its Ad Survey results for 2018, showing the data from a survey of 336 developers of free-to-play mobile games over a period of 12 months. The survey showed that while the majority of both casual and core games are still deriving half or more of their revenue from in-app purchases, ad revenue is becoming increasingly viable

    Story
     

Share This Page