Banner frequency in menu and in-game

Discussion in 'Advertising' started by Christoph, Oct 30, 2015.

  1. Christoph

    Christoph Miniboss Boxer

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    My game has enough space to include banner ads in the menus and the game itself. My question is: does it make any sense? How many times does a banner ad get replaced? Is it time based? Or does it change each time the game over screen appears and then again when a user plays, and so on? Sometimes, in other games I feel it does not change each time and to get more impressions it would be better to have the banner less present? As you see I am a little confused and hopefully someone can help me. Thanks.
     
  2. jcalle

    jcalle Miniboss Boxer

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    Hello, in Admob, advertising updated:
    When you load the game or screen (pause, end game screen)
    Every 60 seconds on each screen

    http://snag.gy/v2IqB.jpg
     
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  3. AndyG

    AndyG Miniboss Boxer

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    in AdMob a banner Ad can be refreshed anywhere from 30-120 seconds
     
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  4. Christoph

    Christoph Miniboss Boxer

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    So if someone dies in 10 seconds, the ad will not change even if the game over screen appears and then again the game screen etc. What impact has the change in seconds to revenue?

    Does iAd behave similar?
     
  5. jcalle

    jcalle Miniboss Boxer

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    Hello, if you change screen, advertising also changes.
    The impact is that 10 ads have been displayed on each screen, a total of 20 (10 in Game Screen, 10 in Game Over Screen)
    Not how it works in iAd, but may be similar.
     
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  6. Christoph

    Christoph Miniboss Boxer

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    But probably the ad in the game over screen only showed for 1 sec. Is this a problem or does it have an impact in revenue?
     
  7. jcalle

    jcalle Miniboss Boxer

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    Hello, it has a negative impact, it is a sum view more, and one click less.
     
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