Apple Search Ads...

Discussion in 'Advertising' started by AaroArts, May 22, 2017.

  1. AaroArts

    AaroArts Miniboss Boxer

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    Hey.

    So I received a $100/£80 Search Ads promo code.
    I just set up my first campaign, although I have no idea what I'm doing.

    Has anyone had any luck with Search Ads?
    Is it worth investing more maybe?

    I think my campaign will run for several days. I guess we'll see.
     
  2. adrogdesigns

    adrogdesigns Avid Boxer

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    I tried it the other week. I just tried $50.
    Got 66 installs. So it wasn't too bad.
     
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  3. AaroArts

    AaroArts Miniboss Boxer

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    Sweet.
    Do you know what settings/keywords/costs you used?
    I have no idea if I choose the best values or not.

    I'm in England but choose the USA App Store as I figured it's used more over there.
     
  4. adrogdesigns

    adrogdesigns Avid Boxer

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    Yea I chose US store as well.
    Keywords I just used the same as what I used in iTunes connect.
    I didn't really know what I was doing.
    And that $50 lasted about 45 minutes
    I got 66 downloads from 143 impressions , so I guess it was ok,
    Not sure lol
     
  5. AaroArts

    AaroArts Miniboss Boxer

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    It's been a day and I haven't even had any impressions yet :eek:
     
  6. Brocky120

    Brocky120 Avid Boxer

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    Will try this soon!
     
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  7. AaroArts

    AaroArts Miniboss Boxer

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    So the results are in...

    I spent £76 and it returned 1,512 Impressions with 148 Taps and a Conversion of 59.
    That's around £1.30p per install.

    In my conclusion, I'd say it's worth it, assuming your app is drawing in more than that in Ad revenue.
    Because every download makes your game one step higher up the ranks.
    The higher it is, the more likely it is to be seen by hundreds as they browse.

    These campaigns are more effective in the early stages of your App's life...
    Once it hits the top 200 in your genres chart, pause the campaign until it dips out again :D
     
  8. Brocky120

    Brocky120 Avid Boxer

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    Nice one mate! You'd need a good retention rate and for them users to play your app everyday for a week to get that money back in ad revenue however (ok no one can really say exactly as there are so many variables, but to me £1.30 per users seems a lot. Thabks for the results anyway!
     
  9. harislatif

    harislatif Avid Boxer

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    but well how much did u gain from ads after this campaign,Just asking,Please be honest!
     
  10. Aimee1122

    Aimee1122 Boxer

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    ASO and ASM, which one is the better choice?
     

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