When I entered the game creation world there was quite a lot of fog around ad revenues and cpm numbers. So here are some numbers I got which can give you guys an estimate for you games. The impressions are a mix of both interstitial and banner ads. USA Europe Canada America without USA and Canada Australia India Asia without India The apparent conclusion is to focus marketing efforts on USA, Australia, Canada, and the 'richer' part of Europe which is Germany, France, UK, Austria and some other countries. Hope this info will come in use to you guys.