Cross promotion is exactly what the word mean. You cross promote (A to B > B to A) between 2 or more apps that you have. Why would you do that? It's the cheapest way to acquire users. Now assume if app A have 10 existing users and app B have 10 users. You have the potential to get 20 players (All 10 from app B will play app A and vice versa) on each games. That's the ideal scenario, but 11 is still better than 10 I can go on about this topic but it's the simplified version
Cross promotion means that if you have other published apps that have received much more positive responses, you could make use of this free platform to advertise your app. It is an effective method to optimize your app with free charge and increase more potential audiences from your other apps. In fact, there are many other methods of app promotion except the cross promotion, like content marketing, social media, ASO work,etc. If you have any problem about app store optimization(keywords/ratings/reviews), please feel free to contact me! ·Email: business@asotop1.com ·Skype: business_1298
